Nike’s Digital Push
23/01/2012
Nike has unveiled a wristband (Nike+ Fuelband) and related App which will enable users to keep track of their fitness activities and share their progress with friends.
The Nike+ Fuelband tracks the users running, dancing and other activities.
Feedback will be given through a free App that will be made available on Apple and Android devices.
The sporting giant will also give the wristband a digital push by promoting it through a number of social networking platforms such as Facebook and Path to encourage users to share their scores and targets.
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