Nike’s Digital Push
Nike has unveiled a wristband (Nike+ Fuelband) and related App which will enable users to keep track of their fitness activities and share their progress with friends.
The Nike+ Fuelband tracks the users running, dancing and other activities.
Feedback will be given through a free App that will be made available on Apple and Android devices.
The sporting giant will also give the wristband a digital push by promoting it through a number of social networking platforms such as Facebook and Path to encourage users to share their scores and targets.
return to all articles.
CNN to Buyout Mashable? 14/03/2012
Razorfish Appoint New Planning Director 09/03/2012
Changes to Employment Laws 09/03/2012
Twitter to Include Ads on Mobile Apps 02/03/2012