Kangisser Becomes First Head of Search for Mediasense
22/06/2010
The media consultancy, Mediasense, has announced Ryan Kangisser is to join the company as its first head of digital.
Mediasense was set up in 2009 by Andy Pearch, chief executive of Billets and Graham Brown, group development director at Aegis Group and managing director of Carat International. Since its creation, Mediasense has overseen the pitches for the £80m Lloyds TSB media account and the £5m Invesco media brief.
Kangisser's history includes stints as a principal consultant with Billets and an account director at the digital agency, Profero.
Brown said: "[Ryan] is a first-class operator, highly rated by clients and agencies alike. Most importantly, he understands the limitations of applying a traditional auditing approach to the evaluation of digital channels, and is excited about the prospect of building a different and more relevant service."
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