Santander Launch Mobile Marketing Campaign
18/01/2010
Santander, the global banking group, has launched a mobile and social media game as part of its integrated marketing campaign set to rebrand Abbey and Bradford & Bingley.
Produced by Marvellous, the social media agency, Red Brick, sees participants bridge-building as part of this puzzle game. It can be played in the form of an iPhone app, mobile game or through Facebook. The game is being shared through the Santander Students Facebook group to its 24,000 plus members.
Source: Newmediaage.co.uk
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