Carat Wins £130m Deutsche Bank Media Account
14/01/2010
Carat has won the media planning and buying account for Deutsche Bank, which is estimated to be worth £130m. Deutsche Bank offers financial products and services to markets across Europe, Asia, America and the UK. The company announced last year that it was to step up its business activity thus calling for the media review which commenced in September of last year. Carat won the pitch against previous incumbent MediaCom, who had handled the account since 2002, when it won the account from Universal McCann.
Source: Brand Republic
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