Search Engine Usage Reflects Nation's Issues
06/01/2010
research by Experian Hitwise, showed that VAT going back to 17.5% caused a 54% increase in related search terms. As UK VAT rates returned to 17.5% as of January 1st, last week saw a 50% rise on terms such 'VAT increase 2010', 'VAT rate change' and 'when does VAT go back to 17.5%'. Of those searching for information over half visited the Government website with 13.3% visiting news sites.
The VAT increase saw a surge the previous week to retail websites as consumers made the most of the 15% VAT while it lasted. The retailers, who benefited from the surge, were the home and garden sector, which had a 67% increase in traffic between December 21st and January 2nd when compared to the previous year. Other sectors, which made the most of the last week of 15% VAT, were electronic goods and the sport and fitness sector.
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