Euro RSCG 4D Worldwide To Join Unilever Roster
06/01/2010
The FMGC superpower, that is Unilever, has added Euro RSCG 4D Worldwide to its line up of roster agencies. In a move by Unilever to position "it's global brands further into the ever-changing digital landscape", Unilever has consolidated its global digital marketing to incumbents Razorfish, AKQA, Lean Mean Fighting Machine and, now, Euro RSCG 4D Worldwide.
Unilever, which encompasses brands such as Dove, Walls and Hellmanns, is in the process of reviewing its media agency partnerships in the UK, North America and many other key markets.
Source: Marketing Week
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