Reckitt Benckiser Appoint 2 Agencies
25/11/2009
The £800m media planning and buying account of Reckitt Benckiser has been handed to both Havas Media and Publicis Groupe. The result after a 6 month process sees a consolidation of the Company’s global media buying after a significant shift towards digital media. ZenithOptimedia (owned by Publicis Groupe) will now handle the main European markets plus Asia and the US while MPG (a Havas Media company) will be responsible for planning and buying in Southern America, some parts of Asia plus Southern and Eastern Europe. Reckitt Benckiser own such brands as Dettol, Vanish and Clearasil.
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