Online Ads Produce Better ROI For Finance Brands
21/10/2009
According to research carried out by Brand Science on behalf of Clear Channel Outdoor, finance brands gain the greatest ROI via online advertising. According to the data, online ads generate £1.89 of revenue for every £1 spent, compared to £1.80 for every pound spent on press, £1.60 for every pound spent on outdoor ads and £1.59 for every pound spent on TV. While online is obviously the way forward, there is strong evidence to show that outdoor and press coverage increases footfall to online, with online ROI hitting 82% as a result of increased outdoor ads.
Source: Media Week
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