Toshiba Launch Blog
24/06/2009
Toshiba, the electronics brand, is launching a new blogging website, ToshibaLife.com, and have enlisted search and social media specialist White Hat Media to help with the campaign.
The purpose of the site is to expand the target audience which its current advertising methods fail to reach. It is hoped that the blogging site will expose Toshiba to a new audience.
The blogs contents will be used as a pre and post purchase customer service facility which will also contain news and information about new products, innovations and technologies.
White Hat Media will develop the blog through high-quality content and generating traffic to the blog through online search activity.
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