UK Bring Home Gold At The Media Lions
23/06/2009
At the Cannes Lions International Advertising Festival 2009, the UK did exceptionally well having won one gold, nine silvers and six bronzes.
The UK gold medal went to ZenithOptimedia’s “the world is noisy enough” campaign which it produced for AEG washing machines. The campaign saw the advertising billboards measure sound levels around where they were placed which fed back to a website and was used to promote the low noise levels omitted by AEG’s washing machines.
The Grand Prix went to JWT Tokyo for the Nestle’s Kit Kat campaign. This campaign played on Kit Kat meaning “surely win” in Japanese with JWT Tokyo working closely with the Post Office and the Government to produce a mailer which included the chocolate bar and was sent to school children to wish them luck in their exams.
The Silver awards went to Arena BLM for Westfield and the “Grazia inside” account, Starcom MediaVest for the Honda live adverts; Saatchi & Saatchi and MediaCom both were separately awarded the silver medal for the T-Mobile dance adverts, Ogilvy won for Fanta’s Stealth Sound, Mediaedge:cia were awarded silver for the Morrison’s “lets grow” campaign, Grey won for their British Heart Foundation “watch your own heart attack” campaign and the Drum PHD for their Sage “The Krypton Factor” campaign.
Elvis were one of the Bronze winners who were awarded the medal for their Virgin Trains’ live text interactive poster.
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