BT To Review Its Digital Advertising Account
The UK’s second biggest online spender, BT, is to review its digital advertising account worth £9 million.
The review has come as a consequence to BT looking to reduce its costs. Abbott Mead Vickers BBDO, which currently already handles BT’s above the line advertising campaigns, was asked to pitch for the account along with BT’s below the line account handlers, OgilvyOne, LBi, who works for the online division of BT.com, and the non BT agency, Wieden & Kennedy.
BT has asked all four agencies to include both creative and strategic ideas for the prospective account.
The current agency, Agency.com, who handles the digital advertising account, has not been asked to pitch again after 7 years on the account since winning the account in 2002.
Having increased their ad spending by one third to £8.7 million in 2008 they come second in terms of online advertising spends only to O2.
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