Rainey Kelly Campbell Roalfe/Y&R steal FSA ad account from VCCP
Just 11 months after the Food Standards Agency handed the £3 million campaign for saturated fats to VCCP, it has awarded the Rainey Kelly Campbell Roalfe/Y&R agency its consolidated ad account.
Although VCCP will work with the FSA until 2010, RKCR/Y&R will take over the healthier eating campaigns from then on.
Although VCCP was appointed to manage the account after a pitch against RKCR/Y&R, it is this pitch which has won RKCR/Y&R the future campaigns.
RKCR/Y&R’s first project will see them work on a healthier eating promotion on UKTV for the FSA.
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