Online Advertising On The Up Across Europe
12/06/2009
A recent report by the Interactive Advertising Bureau Europe (IAB Europe) and PriceWaterhouseCoopers (PwC) have collected details for online advertising spending across 19 European markets. The study, which covered the year up until 31st December 2008, showed that the online advertising spending for the whole of the European market totaled €12.9bn which was a 20% rise on year on year figures from 2007.
The smaller markets in the emerging nations such as Slovenia, Poland and Austria had the largest increases in growth of 77%, 60% and 45%. With the more established markets, the Netherlands, France, UK, Germany, Sweden and Italy with 9%, 18.5%, 19%, 19%, 19% and 20% respectively.
Search is the strongest online advertising format in the European market, with the strongest year-on-year increase of 26%. This was a percentage of 43% for the total of online advertising expenditure across the 19 countries. Classifieds ranked next with 17.4% expansion year on year which contributed to a 26% share of advertising spends.
Senior Manager at PwC, Eva Berg-Winters, said that 2009 was predicted to be difficult for online advertising, even though online still continues to move ahead of other media avenues.
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