Pay Per Click Expert Liverpool
My client is an award winning comparison company across various sectors including finance, travel, insurance amongst many others. Established for 10 years and the leaders in the UK; they are renowned for their highly reputable, highly successful PPC & SEO teams. Their websites attract visitors between 50-60 million rising on a regular basis. The company is highly established and with more than 500 staff they are currently undergoing aggressive growth plans for 2009, as oppose to their competitors making job cuts. Due to their high level of success they are now looking to recruit further Pay Per Click Specialists.
Your job role will be to maximise business and profitability by tracking and analysing search engine marketing campaigns for various channels on search engines.
In order to achieve this your main responsibilities will be the following;
Copywriting internet advertisements for new campaigns according to business strategy.
Placing advertisements and checking positioning regularly, ensuring placing inline with criteria and costs.
Maximising the profitability and return on investment across advertising campaigns.
Monitoring, tracking, and analysing performance of campaigns.
Maintaining an awareness of the commercial impact of advertising campaigns and the revenue they generate.
Using automated Bid Management systems to pay for placements strategically.
Using web-based statistical programs to analyse and report on profitability against spend and return.
Taking decisions based on analysis of performance and action any changes.
Working autonomously to identify areas of opportunity and areas for improvement.
Responding to ad-hoc requests for analysis of various existing and new campaigns.
Liaising across multiple disciplines to access and gather information; IT, Sales, Business Development, etc.
Communicating regularly with Management and IT departments to maintain awareness of business strategy.
Perform extensive keyword, competitor and market analysis using a selection of public and in-house tools.
Keyword research and development
In order to be considered for the role you will have a minimum of 18 months experience in a Pay Per Click role. You will have achieved high rankings and have handled significant budgets. You will be Google Adwords qualified and have worked across various search engines.
You will be working within a company which prides itself on providing excellent working conditions, packages and rewards. You will benefit from various additions to your excellent salary such as pension, discounts on gyms etc, eye care, bonus schemes, shares and flexible working.
We welcome applications from anyone irrespective of age, gender or religious persuasion.
|Phone:||0844 800 9390|